Paid ads for e-commerce brands that are ready to scale.
E-commerce is our home turf. Most of our clients sell online, and most came to us the same way: organic reach that once carried the brand had stopped growing, and every month it took more work to squeeze out the same sales. We build the paid engine that takes over from there — Meta ads that feel like your brand, Google Shopping that captures buyers already searching, and reporting that talks about revenue, not impressions.
How we work with e-commerce brands
Meta ads for every stage of the sales cycle
Whether she's just discovering you, thinking it over, or ready to buy, your customer sees the right ad — with fresh creative shipped monthly and structured hook, angle, and offer testing.
Google Search & Shopping
We capture every high-intent buyer searching for your brand name and your most-searched product categories, so the demand your social ads create never leaks away.
Creative that sounds like you
No recycled templates. We build a creative library around your brand voice and your real customer language, and we retire underperformers quickly.
Revenue-first reporting
Your FiddleStats dashboard shows spend, revenue, and return in plain language — the numbers a founder actually needs, checked as easily as the weather.
“My business has seen major growth beyond what I could have imagined, and it's rare to find a partner who combines results, professionalism, and real care the way she does.”
Proof from brands like yours
E-commerce brands, answered
How do you run paid ads for an e-commerce brand?
We run Meta (Facebook and Instagram) as the growth engine and Google Search and Shopping to capture existing demand, showing up with the right ad wherever the customer is in the sales cycle: awareness ads introduce the brand, engagement ads warm the audience, and conversion ads close. Creative is refreshed monthly with structured testing, and everything is measured on revenue, not vanity metrics.
How much should an e-commerce brand spend on ads?
We ask clients to invest at least $1,000 per month in ad spend, and most growing e-commerce brands we work with spend between $2,000 and $10,000 per month across Meta and Google. The right number depends on your margins and growth goals, which is exactly what we map out in a complimentary strategy call.
How long until paid ads are profitable for an online shop?
Expect a learning period of 60 to 90 days while creative testing finds what converts, with our best results compounding over quarters, not weeks. Brands with proven organic sales usually see paid revenue earlier because we build ads from messaging that already works.
Do you work with small online shops or only big brands?
We work with growing small brands, most of them women-owned, from handmade jewelry to home decor to apparel. If you have proven sales and at least $1,000 per month to invest in ad spend, you're the size of brand we built Fiddle Leaf for.
Let’s talk about your growth.
A complimentary 60-minute strategy call. You’ll leave with a clear plan for your brand, whether or not we work together.