Strategic. Intentional. Results-driven.
Four services, tightly integrated, built for women-led brands.
Paid Social.
Ads that connect, convert, and evolve with your brand.
Meta is where most of our clients grow, so it’s where most of our creative and testing energy goes. TikTok and LinkedIn come into the mix when your audience actually spends time there. Every campaign we build is tuned to your customer, your offer, and your calendar, never a template we ran for someone else.
“Emma has a way of making marketing feel clear, intentional, and exciting instead of confusing and overwhelming.”
Full-funnel strategy
Campaigns mapped across awareness, engagement, and conversion, so your spend compounds instead of leaking.
Creative testing & optimization
Fresh assets shipped monthly with structured hook/angle/offer testing. We move on from underperformers quickly and scale what’s working.
Multi-platform when it fits
TikTok and LinkedIn added only when your customer is there, never for the sake of channel diversity.
“We’ve been working with Emma and the team at Fiddle Leaf, and the results speak for themselves. Our Google and Meta ads have grown tremendously since partnering with them.”
Paid Search.
Show up during high-intent moments, and turn them into revenue.
We run Google Search, Shopping, and YouTube properly, with Microsoft Ads (Bing) added in when your customer’s audience actually lives there. Our job is to capture the buyers who are already searching for what you sell, and turn those clicks into real orders.
Smart targeting & keywords
Deep audience research and keyword strategy tuned to your customer’s actual buying language, not just what looks obvious.
Performance-driven campaigns
Ongoing monitoring, testing, and strategic adjustments, so you’re not paying for keywords that never convert.
Ad copy & landing page alignment
Consistency across ad, landing page, and product, so the customer never wonders if she’s in the right place.
Messaging & Offer Foundation.
A conversion-ready foundation, before you spend a dollar on ads.
Most bad ad performance isn’t a media problem, it’s a messaging and offer problem. This 90-minute intensive clarifies both, so every ad you ever run has something worth converting on.
90-minute strategy session
We rework your messaging, offer, and funnel alignment together, live, in a single focused session with senior strategy.
One-time add-on
Perfect for clients about to launch paid ads or relaunch a campaign that’s underperforming. Not a retainer, a foundation.
A clear starting point
You walk away with a messaging & offer document your ads, landing pages, and email flows can all be built off.
Branding.
Build a brand that feels authentic, memorable, and impossible to knock off.
Optional, but powerful. When your brand foundation isn’t clear, no amount of ad spend fixes it. We help you build one that scales, visually, verbally, and strategically.
Visual identity development
Logo, color palette, typography, a system your team can execute confidently across every touchpoint.
Brand voice & messaging
Clear, confident messaging tuned to your target buyer, grounded in real customer language, not marketing clichés.
Foundation for growth
Guidelines, systems, and templates that keep the brand consistent as you scale, hire, and expand product lines.
About the services
Do I have to buy all four services?
No. Most clients start with Paid Social + Paid Search. Messaging & Offer is a one-time add-on before launching. Branding is separate, only if you need it.
Paid social vs. paid search?
Paid social (Meta, TikTok, LinkedIn) generates demand. Paid search (Google, Microsoft) captures it. Most growing brands need both.
What’s the minimum ad spend?
$1,000/month. Below that, we can’t generate enough data to responsibly optimize. Grab a Power Hour instead.
How quickly do you launch?
Creative in week 2. Actively spending by week 3. First learnings by week 5. First scale phase by week 6–8.
Get our free Services Guide
A deeper look at how we work, yours the moment you hit the button. Every service explained, our process from kickoff to scale, and real pricing so you can budget before we ever hop on a call.
Ready to see which services actually fit your brand?
Schedule a 60-minute call. We’ll get to know your business, talk through which of these would actually move the needle for you, and be honest about whether we’re a good fit.