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How We Did It.

We implemented a multi-faceted digital marketing strategy, which included:
  1. Dynamic Product Ads: Leveraging automation to showcase Cheerfully Made’s diverse product range.
  2. Platform-Specific Campaigns:
    • Google Ads: We focused on highly effective Shopping campaigns.
    • Meta Platforms: We utilized evergreen ad copy, seasonal updates, and “Brand Reels” to enhance awareness.
  3. Customer Journey Optimization: We addressed each stage of the funnel, from ad impressions to final conversions.
  4. Data-Driven Adjustments: Regularly refining campaigns based on performance metrics allowed us to maximize results.
  5. Collaborative Relationship: Our team met regularly with Cheerfully Made to review performance metrics, receive business updates, and collaborate on strategy. These meetings ensured alignment on goals and allowed us to adapt quickly to evolving needs.
As a bootstrapping entrepreneur of nearly 20 years I can’t express how much weight their support and thoughtful guidance has lifted from my shoulders. 

Emily A.

Cheerfully Made

Real Results.

Through a collaborative partnership, we helped Cheerfully Made achieve a 121% increase in online sales and a 180% boost in new customer acquisition. Explore how our tailored strategies and hands-on approach drove remarkable growth for this Canadian-made gifts and goods business.

The Results:

3.5 million Ad Impressions

59,369 Link Clicks

The Goal:  

Grow Brand Awareness

The Results: Online Revenue Grew by 121%.

The Goal:  

Increase New Customers

The Goal: Find New Customers

The Results: 607 New Online Customers, 180% Increase

The Results: 161% Increase in Website Checkouts

The Goal: Improve Conversion Rate

At Fiddle Leaf Marketing, we believe in measurable results and meaningful partnerships. Our case studies showcase the strategies, creativity, and outcomes we've achieved with businesses just like yours. Explore how we've helped our clients grow, solve challenges, and reach their goals, and imagine what we can do for you!

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cheerfully made logo

Case Studies

Cheerfully Made, a business specializing in Canadian-made gifts and goods, partnered with us at Fiddle Leaf Marketing to elevate its digital presence and drive revenue growth. Through targeted advertising, strategic campaigns, and continuous optimization, we helped them achieve remarkable results in 2024, setting the stage for continued success.​

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