At Fiddle Leaf Marketing, we believe in measurable results and meaningful partnerships. Our case studies showcase the strategies, creativity, and outcomes we've achieved with businesses just like yours. Learn how we've helped our clients grow, solve challenges, and reach their goals, and imagine what we can do for you!
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Case Studies
Caribou Gifts, a growing Canadian gifting brand, wanted to increase their online visibility and drive more sales through their Shopify storefront. With seasonal collections and unique offerings, the challenge was to capture demand at the right times while building consistent year-round growth.
Real Results.
The Goal: Grow Brand Awareness
The Goal: Increase Online Orders
The Results: 190% increase in online website sessions in 12 months.
The Results: Online Orders increased by 226% in 12 months.
The Goal: Increase Online Revenue
The Goal: Increase Holiday Sales
The Results: 205% increase in Online Revenue in 12 months.
The Results: 146% increase in Q4 Online Revenue Year over Year
How We Did It.
We partnered closely with Caribou Gifts to develop a full-funnel digital advertising strategy across Meta and Google Ads. Key tactics included:
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Google Shopping Campaigns to capture high-intent buyers actively searching for gifts.
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Dynamic Product Ads on Meta to highlight Caribou's unique products and convert browsers into buyers.
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Strong Creative Strategy with Reels that showcased products in engaging, shareable ways.
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Seasonality-Driven Campaigns that highlighted Caribou’s rotating collections and seasonal gift options.
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Holiday Ramp-Up: Working alongside Megan, we strategically scaled budget ahead of Q4 and during peak holiday shopping windows to maximize returns when demand was highest.
Working with Emma and the Fiddle Leaf team has been transformative for our business. They truly listen, understand, and genuinely care about helping small businesses scale and grow. Best of all, they deliver real results — we saw impact quickly and are now partnering with them to scale even further into year two.
Megan M.
Caribou Gifts
Cheerfully Made, a business specializing in Canadian-made gifts and goods, partnered with us at Fiddle Leaf Marketing to elevate its digital presence and drive revenue growth. Through targeted advertising, strategic campaigns, and continuous optimization, we helped them achieve remarkable results in 2024, setting the stage for continued success.
Real Results.
Through a collaborative partnership, we helped Cheerfully Made achieve a 121% increase in online sales and a 180% boost in new customer acquisition. Explore how our tailored strategies and hands-on approach drove remarkable growth for this Canadian-made gifts and goods business.
The Results:
3.5 million Ad Impressions
59,369 Link Clicks
The Goal:
Grow Brand Awareness
The Results: Online Revenue Grew by 121%.
The Goal:
Increase New Customers
The Goal: Find New Customers
The Results: 607 New Online Customers, 180% Increase
The Results: 161% Increase in Website Checkouts
The Goal: Improve Conversion Rate
How We Did It.
We implemented a multi-faceted digital marketing strategy, which included:
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Dynamic Product Ads: Leveraging automation to showcase Cheerfully Made’s diverse product range.
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Platform-Specific Campaigns:
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Google Ads: We focused on highly effective Shopping campaigns.
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Meta Platforms: We utilized evergreen ad copy, seasonal updates, and “Brand Reels” to enhance awareness.
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Customer Journey Optimization: We addressed each stage of the funnel, from ad impressions to final conversions.
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Data-Driven Adjustments: Regularly refining campaigns based on performance metrics allowed us to maximize results.
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Collaborative Relationship: Our team met regularly with Cheerfully Made to review performance metrics, receive business updates, and collaborate on strategy. These meetings ensured alignment on goals and allowed us to adapt quickly to evolving needs.
As a bootstrapping entrepreneur of nearly 20 years I can’t express how much weight their support and thoughtful guidance has lifted from my shoulders.
Emily A.
Cheerfully Made