Birch Jewellery
How we scaled a handcrafted jewelry brand past $400k in tracked revenue.
What they came to us with.
Strong organic reach on Instagram and email, but Birch had never run a paid ad. Growth depended entirely on organic content, and every month it took more work to squeeze the same results out of it. Samantha needed a partner who understood both the craft-brand aesthetic and the rigor of building paid ads from zero, without losing the intimate voice that made the brand different.
What we did.
Paid Social (Meta)
We built Birch's first Meta account from the ground up and shipped a creative library that matched the brand voice: warm, intentional, real.
- Full Dynamic Product Ads across the catalog
- Reels-first creative testing framework with monthly refresh
- Static assets tuned to the brand’s existing photography aesthetic
- Retargeting funnel that respected the customer, not spammed her
Paid Search (Google)
Google Search + Shopping campaigns captured every high-intent buyer already searching for Birch by name and its most-searched product categories.
- Branded search protection to reclaim organic traffic
- Non-brand Shopping campaigns segmented by margin tier
- Sitelink extensions and promotional callouts
- Canadian-audience targeting for Canadian holiday moments
Reporting
Fiddle Stats pulled Meta and Google into one clean weekly report, so Samantha spent her Mondays running the business, not chasing dashboards.
- Weekly plain-English recap email
- Blended ROAS visible at a glance
- New-customer contribution tracked separately from returning
“Emma is strategic, supportive, and genuinely wonderful to work with. She has a way of making marketing feel clear, intentional, and exciting instead of confusing and overwhelming. My business has seen major growth beyond what I could have imagined, and it’s rare to find a partner who combines results, professionalism, and real care the way she does.”
Want results like Birch Jewellery?
Schedule a 60-minute call with Emma. She’ll get to know your business, talk through how we could help you grow, and be honest about whether we’re the right fit.