You’ve been posting, boosting, and guessing at ads. There’s a real playbook.
Mainstreet Ads is the self-paced course we built for small business owners who’ve been pouring hours into organic content, boosting posts that never quite convert, and poking at Meta Ads Manager trying to figure it out alone. This is the playbook we use with our own clients, finally in your hands. Plus an optional Power Hour with Emma any time you want live expert eyes.
Mainstreet Ads.
The whole Meta ads playbook we use with our agency clients, as a self-paced course.
It’s six modules of the same frameworks and templates we use with our own agency clients, translated for small business owners running their own ads. If you’ve been guessing your way through Meta for the last year, this is the playbook that finally makes it click.
Business Manager setup, pixel installation, and conversion tracking. Get the plumbing right before you spend a dollar.
Custom audiences, lookalikes, geo-targeting, and how to build an audience strategy for a small budget.
Frameworks for hooks, angles, and offers. How to shoot great content on your phone, and how to know what’s working.
Campaign objectives, budget structures, and the exact account structure we use with our own clients. Launch your first campaign live.
Structured testing, clear learning thresholds, and how to know when to scale. Troubleshooting the campaigns you’ve already launched.
How to actually read your ad performance without an analyst. Weekly rhythm, monthly reviews, and Q4 planning.
- Campaign performance tracker (Google Sheet)
- Creative brief template
- Full account audit checklist
- Naming convention framework
- Testing calendar template
- You’re a small business owner spending $500–$2k/mo on Meta
- You want to actually understand your ads, not outsource and hope
- You want the real playbook, not another free YouTube tutorial
Power Hour.
Add live expert eyes when you want them, no course required.
A focused 60-minute strategy session with Emma. Perfect on its own, or as a live check-in while you’re working through Mainstreet Ads. One-time, no retainer, no upsell.
Screen-share deep-dive into your Meta or Google account with Emma: what’s working, what’s leaking money, and what to change first.
A prioritized list of what to change, in what order, so you leave with a plan you can start executing tomorrow.
Emma will look at your best and worst-performing creative and offer angles, and tell you honestly what to fix or double down on.
A written summary of what you covered, plus links and templates, so you don’t lose the plan an hour after the call ends.
- You’re running ads yourself and want expert eyes on your account
- You want a quarterly check-in without committing to a retainer
- You have a specific decision to make and want an expert to weigh in
Side by side.
Get on the Mainstreet Ads waitlist.
Course launches soon. Founding members get early access, launch-window pricing, and a live Q&A with Emma before public enrollment opens.
About learning with us.
Which is right for me?
If you want to learn to run ads yourself, Mainstreet Ads is the whole playbook. If you already run ads and want expert eyes, book a Power Hour.
Do I have to book both?
No. They’re independent. Take the course, book a Power Hour, or both, whichever fits your moment.
When does the course launch?
Soon. Join the waitlist above for early access and founding-member pricing.
I’m already spending $10k+/mo. Is this still for me?
The course is built for smaller-budget advertisers ($500–$2k/mo). Past that, a Power Hour or full agency engagement will serve you better.
Are there refunds?
Power Hour: refundable if we haven’t met yet. Mainstreet Ads: 14-day money-back guarantee.
Not sure which is right for you?
Schedule a 15-minute intro call with Emma. She’ll point you toward the option that actually fits your business, even if the answer is neither of these.