You’ve been posting, boosting, and guessing at ads. There’s a real playbook.
The Mainstreet Meta Ads Bootcamp is the program we built for small business owners who’ve been pouring hours into organic content, boosting posts that never quite convert, and poking at Meta Ads Manager trying to figure it out alone. You get the playbook we use with our own clients, a live Q&A with Emma every month, and a community of women business owners running ads right alongside you — so you’re never figuring it out alone again.
Mainstreet Meta Ads Bootcamp.
The whole Meta ads playbook we use with our agency clients — plus Emma in your corner, every month.
Five sessions of the same frameworks and templates we use with our own agency clients, translated for small business owners running their own ads. And you’re not doing it alone: every month there’s a live group Q&A with Emma, and between sessions you have a private Slack channel with Emma and fellow women business owners. If you’ve been guessing your way through Meta for the last year, this is where it finally clicks.
- The full 5-session playbook + every template we use with clients, lifetime access$1,999 value
- Monthly live group Q&A with Emma — a decade of paid media experience on tap (that’s a $250 Power Hour, every month)$3,000/yr value
- Private Slack channel with Emma and fellow women business ownersincluded
Business Manager setup, pixel installation, and conversion tracking. Get the plumbing right before you spend a dollar.
Custom audiences, lookalikes, geo-targeting, and how to build an audience strategy for a small budget.
Frameworks for hooks, angles, and offers. How to shoot great content on your phone, and how to know what’s working.
Campaign objectives, budget structures, and the exact account structure we use with our own clients. Launch your first campaign live.
Structured testing, clear learning thresholds, and how to know when to scale — plus how to actually read your ad performance without an analyst.
- Campaign performance tracker (Google Sheet)
- Creative brief template
- Full account audit checklist
- Naming convention framework
- Testing calendar template
- You’re a small business owner spending $500–$2k/mo on Meta
- You want to actually understand your ads, not outsource and hope
- You want the real playbook, not another free YouTube tutorial
A peek inside.
Actual slides and templates from the bootcamp — the same materials we use with our agency clients, yours to keep.
From Session 1: exactly which conversion events to track for your kind of business.
50 hooks with fill-in-the-blank templates.
One brief per ad concept, so creative stays focused.
What students actually said.
The bootcamp started as a live course. Here’s the feedback from the founders who took it first.
“I took a Meta Ads class with Emma knowing absolutely nothing, and by the end I had three ads up and running. Emma was patient, incredibly knowledgeable, and explained every step so clearly, from what kind of ad actually sells, to setting everything up correctly, launching the ads, and understanding how to evaluate their performance. She made what felt like a really intimidating platform feel approachable, and I left feeling confident that I could manage my ads on my own. I highly recommend her class to anyone who wants to learn Meta Ads the right way.”
“By the end of the course, I felt like I was comfortable to start running ads on my own instead of feeling intimidated by the platform. It was well worth it!”
“I would highly recommend it! Before this course, I was very unfamiliar with Meta ads. Emma took something that felt complicated and broke it down into simple, manageable steps that actually made sense.”
“I loved the course and was so glad you offered it!”
“I highly recommend this program. It was fab.”
The Meta Ads Bootcamp is open for enrollment.
This isn’t just videos — it’s access. The full playbook, a live group Q&A with Emma every month, and a private Slack channel of women business owners running ads alongside you. Lifetime access, every future update included.
Secure checkout via Stripe.
About learning with us.
Is the bootcamp live or self-paced?
Both: five sessions you work through at your own pace, plus a live group Q&A with Emma every month and a private Slack community — so you're never stuck between sessions.
When does the bootcamp start?
It’s open now! Enroll above — $1,999 for lifetime access, including every future update to the curriculum.
I’m already spending $10k+/mo. Is this still for me?
The bootcamp is built for smaller-budget advertisers ($500–$2k/mo). Past that, a Power Hour or full agency engagement will serve you better.
What's the difference between the bootcamp and a Power Hour?
The bootcamp teaches you to run ads yourself — the whole playbook, with ongoing support. A Power Hour is a one-time 60-minute session where Emma audits the ads you're already running. They're independent, and they pair well.
Are there refunds?
A Power Hour is refundable if we haven’t met yet. Bootcamp enrollments are final — if you’re not sure it’s the right fit, book a free intro call below and we’ll tell you honestly.
Power Hour.
Add live expert eyes when you want them, no course required.
A focused 60-minute strategy session with Emma. Perfect on its own, or as a live check-in while you’re working through the bootcamp. One-time, no retainer, no upsell.
Screen-share deep-dive into your Meta or Google account with Emma: what’s working, what’s leaking money, and what to change first.
A prioritized list of what to change, in what order, so you leave with a plan you can start executing tomorrow.
Emma will look at your best and worst-performing creative and offer angles, and tell you honestly what to fix or double down on.
A written summary of what you covered, plus links and templates, so you don’t lose the plan an hour after the call ends.
- You’re running ads yourself and want expert eyes on your account
- You want a quarterly check-in without committing to a retainer
- You have a specific decision to make and want an expert to weigh in
Not sure which is right for you?
Schedule a 15-minute intro call with Emma. She’ll point you toward the option that actually fits your business, even if the answer is neither of these.