The reporting dashboard that finally makes your ad data make sense.
Fiddle Stats is the reporting dashboard we built for the founders we work with. It pulls real-time data from Meta, Google, TikTok, LinkedIn, and Microsoft every hour, and shows it in plain English so you can read your ad performance in 30 seconds, not 30 minutes.
Meta and Google are built for media buyers, not founders.
Our clients kept telling us the same thing: they wanted to understand their own ad performance, but every time they opened Ads Manager they closed the tab. So we built the dashboard we wished they had.
There are dozens of columns, confusing filters, and campaign-level views that somehow manage to hide the actual story of what happened.
Meta says one thing, Shopify tells you another, and Google reports a third. It’s hard to know which one to actually trust when you sit down to make a call.
Twelve tabs open, a spreadsheet that keeps crashing, and you’re still not sure how last week actually went by the time your coffee goes cold.
“Wait, what does frequency mean again? And CPA? CVR?” The whole vocabulary was written by growth hackers, for growth hackers, not for the person actually running the business.
Your week, in one paragraph.
Every Monday morning, Fiddle Stats sends you a plain-English recap of the last 7 days. No jargon. No 40-column tables. Just a short human paragraph that tells you what happened, and a highlight of what to look at.
Here’s how Luna & Bloom did last week, in one paragraph:
You spent $8,240 across four ad platforms and made $34,180 in tracked online revenue: a 4.15x return, up 18% from last week. New customers were the win, up ▲ 22%, driven mostly by the two Meta creatives we tested Wednesday. Microsoft delivered outsized ROAS on tiny spend (worth expanding).
Meta, Google, TikTok, LinkedIn, Microsoft, all in a single dashboard.
Stop switching tabs. Stop reconciling numbers. Fiddle Stats pulls data from every ad platform you run and shows it side by side in the same place.
This week vs. last week, without a spreadsheet.
Every metric shows this week’s number, last week’s number, and the percentage change. Green means up. Grey means neutral. That’s the entire system.
Your best ads, ranked, with the reason why.
Top-performing ads across every platform, in one ranked list. Each with spend, revenue, ROAS, and a bar that shows relative impact. So you know exactly what to double down on.
The reaction we hear over and over.
“It is absolutely amazing. It is so easy to navigate and so much less overwhelming than trying to dig through all the data in Meta and Google. Honestly, it feels like a breath of fresh air. A standing ovation from a very relieved shop owner over here for cracking the code and building something that is actually easy to read and understand at a glance.”
“I am obsessed. Like fully obsessed. This is where I am going to live now.”
“I genuinely don’t know how to thank you enough for making something that actually makes sense to my brain instead of me staring at Meta like it is written in another language.”
Want Fiddle Stats without the agency service?
We’re launching Fiddle Stats as a standalone product soon. Join the waitlist to get early access, founding-member pricing, and first look at the launch.
- Early access before public launch
- Founding-member pricing, locked for life
- Same platform integrations as our agency clients
- Zero spam, just one update when we’re ready
About Fiddle Stats
Is Fiddle Stats included with your retainer?
Yes. Every active Fiddle Leaf client gets access, included in the retainer. We’re also launching Fiddle Stats as a standalone product soon. Join the waitlist if you want it without the agency service.
How often does the data update?
Every hour, on the hour. Fiddle Stats pulls from the official Meta, Google, TikTok, LinkedIn, and Microsoft APIs, so what you see matches what’s in the native platforms.
Which platforms does it connect to?
Meta (Facebook & Instagram), Google Ads, TikTok Ads, LinkedIn Ads, and Microsoft Ads. If we ever add a new platform to a client’s stack, we build the integration into Fiddle Stats.
Can I share access with my team?
Yes, unlimited seats. Add your co-founder, your bookkeeper, your operator, your business coach. Everyone sees the same clean view.
Can I export the data?
Yes. Every view exports to CSV or PDF, and the weekly recap email can be forwarded as-is. Great for board updates or year-end reporting.
What happens if I stop working with Fiddle Leaf?
Access ends when the retainer ends. We can export your historical data as CSVs for you to keep in your records, but the live dashboard is only for active clients.
Can I get Fiddle Stats without working with you?
Soon. We’re launching Fiddle Stats as a standalone product for founders who want the dashboard without the agency service. Join the waitlist to get early access, founding-member pricing, and first look when it goes live.
The dashboard is the second-favourite part of working with us.
(The first is the results.) Schedule a strategy call and we’ll give you a live demo of Fiddle Stats using your own ad account.