Thoughtful, intentional paid ads for women-led businesses.
We’re a small, focused team that spends all day inside Meta and Google so you don’t have to. You’ve already built something people love. Our job is to help the customers who’ve been looking for it actually find it.
“Emma has a way of making marketing feel clear, intentional, and exciting.”
You don’t need one more thing on your plate.
You’ve been posting to Instagram every day for months, and it worked for a while. But lately, growth feels like it’s stalling and you’re not sure why.
You’ve tried working with an agency before, and it never quite clicked. The strategy could’ve been for anyone, and somehow you were still the one keeping track of what was happening in your own account.
You spent a whole weekend inside Ads Manager trying to figure it out yourself, and by Sunday night you had nothing to show for it but a headache and a maxed-out card.
You’re already the marketer, the operator, the designer, and the customer service rep. You genuinely cannot afford to go down another rabbit hole this quarter.
Here’s the good news: you don’t have to figure this out on your own. Ads are the thing we love doing all day, so you can get back to the business you actually set out to build.
I’m Emma, and I started Fiddle Leaf for founders like you.
I’ve spent over a decade in performance marketing, most recently at one of North America’s top digital agencies, where I built the department of account managers, strategists, and creatives that managed 1,000 clients and millions in ad spend across a broad range of industries. After having my second daughter, I started Fiddle Leaf because I wanted the next chapter to look different: smaller, more focused, and built around the founders I’d loved working with most.
Today Meghan runs search, Mia leads creative, and I get to spend most of my days helping women-led brands grow. It’s honestly the most fulfilling work I’ve ever done.
Championing women goes beyond who we serve. I host Roots & Realities, a podcast about marketing and motherhood sharing the honest stories of women building both, and I’m a proud member of BONDE, a private, vetted club of accomplished women professionals.
A boutique agency, deliberately small, built for women-owned brands.
Working with women-led brands isn’t a lane we picked for marketing reasons. It’s the whole reason Fiddle Leaf exists. Every playbook, angle, and hire is tuned for one customer: yours.
Paid ads, done deeply.
Meta and Google are where most of our clients grow, so that’s where most of our energy goes. When your customer actually spends time on TikTok, LinkedIn, or Microsoft, we run there too, but only when it earns its place in your budget.
Built for women-led brands.
Almost every client we’ve ever worked with has been a women-led brand, and most of our team is women too. We understand your buyer in a real way, because in a lot of ways, we are her.
Fiddle Stats.
Our own reporting dashboard pulls every advertising platform you run into one clear picture. You’ll finally see what actually worked, not just what one dashboard wants to take credit for.
Founders who trusted us with their ad account, and their growth.
Birch Jewellery
“My business has seen major growth beyond what I could have imagined.”
Six things we bake into every partnership.
These aren’t upsells or à la carte add-ons. They’re how the whole engine gets built for you, right from the beginning.
Campaign Planning
Full-funnel planning that maps every touchpoint from first impression to conversion, so your budget compounds instead of leaking at every stage.
Ad Creation
Cohesive messaging and visuals that carry your brand voice consistently across every platform, every campaign, and every creative test.
Media Buying
Strategic budget allocation and daily optimization, so every dollar we spend goes to the campaigns actually pulling their weight.
Performance Driven
Everything we do is tied back to the growth number on your whiteboard. If it’s not moving the needle, we’re not doing it.
Fiddle Stats
Our proprietary reporting dashboard that reconciles every advertising platform you run into one clear picture, refreshed hourly.
Marketing Expertise
You get a senior marketer with a decade of experience in your corner: someone who’s seen a hundred ad accounts and knows what yours needs next.
“I only wish I had found Fiddle Leaf years ago. I know my business would’ve grown so much faster.”
Are we the right partner for each other?
We stay deliberately small so we can take on the brands we can genuinely help. Here’s a bit of honest transparency on where we tend to be a great fit, and where we might not be.
Perfect fit if…
- You’re in growth mode and ready to invest in scaling what already works
- You’re a woman founder or run a women-led team
- You sell products or services your customer can find online (ecom is our home; local & service brands welcome)
- You can invest at least $1k/mo in ad spend
- You want a partner, not a vendor filing tickets
Not right for you if…
- You’re pre-revenue or in launch mode (start with our course and come back when you’re ready)
- You want to run ads yourself and just need consulting (grab a Power Hour instead)
- You’re hoping for a quick three-month experiment (our best work compounds over quarters)
Never run an ad before? No shame in that, it’s where every founder starts. Head to Learn for our self-paced course and one-on-one Power Hours, built for founders running their own ads.
Get our free Services Guide
A deeper look at how we work, yours the moment you hit the button. Every service explained, our process from kickoff to scale, and real pricing so you can budget before we ever hop on a call.
Let’s take marketing off your plate.
Schedule a 60-minute call with Emma. She’ll spend the time getting to know your business, talking through how we can help you grow, and figuring out with you whether we’re a good fit.