Cheerfully Made
Turning bootstrapped growth into a real, measurable paid engine.
What they came to us with.
Cheerfully Made had spent nearly 20 years bootstrapping. Emily had a loyal customer base and a strong brand voice, but no consistent paid growth engine and no bandwidth to build one herself. The goal: elevate the digital presence, drive real revenue growth, and give Emily her Mondays back.
What we did.
Paid Social (Meta)
We designed a Meta campaign structure that could scale predictably while staying rooted in Cheerfully Made’s warm, gift-forward voice.
- Dynamic Product Ads across the full catalog
- Evergreen creative + seasonal refreshes
- Full-funnel structure: awareness, consideration, conversion
- Retargeting flows tuned to the customer journey
Paid Search (Google)
Google Shopping built the demand-capture foundation, with careful audience segmentation to avoid overspending on low-margin categories.
- Google Shopping campaigns segmented by product margin
- Brand + non-brand search coverage
- Landing-page + ad-copy alignment for high-converting queries
Ongoing Optimization
Weekly strategy touchpoints and monthly deep-dives with Emily kept the account tuned to actual business decisions, not vanity metrics.
- Weekly performance reviews with Emily
- Monthly creative refresh cycles
- Data-driven adjustments across the full funnel
“As a bootstrapping entrepreneur of nearly 20 years, I can’t express how much weight their support and thoughtful guidance has lifted from my shoulders.”
Want results like Cheerfully Made?
Schedule a 60-minute call with Emma. She’ll get to know your business, talk through how we could help you grow, and be honest about whether we’re the right fit.