Get your ad campaigns ready for the biggest shopping season of the year. This Q4 ad checklist covers everything you need to do before Black Friday to maximize ROI, conversions, and holiday sales. 1. Review Last Year’s Performance Start with your data. What worked last year.. and what didn’t? Pull reports from Meta, Google Ads, and your eCommerce platform to analyze: Which campaigns delivered the highest ROAS and engagement Which audiences converted best Where you saw high spe

If you’ve ever run Facebook or Google Ads for your small business and thought, “Why isn’t this working?” you’re not alone. Most small business ads fail not because the business is bad or the budget is too small, but because the strategy behind the ads is missing key pieces.

When it comes to your website, getting traffic is only half the battle. The real win is turning visitors into paying customers or qualified leads. That’s where trust signals come in.

The U.S. is ending duty-free de minimis treatment for low-value shipments.

At Fiddle Leaf Marketing, we believe that successful advertising isn’t about tricks or trendy tactics, it’s about strategy, clarity, and knowing who you’re talking to. Ads are powerful, but they’re not a magic wand. If you don’t have your message, offer, or audience dialed in, you’re just paying to confuse people faster.

Running an e-commerce business is no small feat—you’re wearing the hats of marketer, copywriter, strategist, and customer service pro all...

Monitoring the Average Order Value (AOV) is crucial for the success of your e-commerce business. Even small increases can significantly...

In today's digital age, social media has become a fundamental tool for marketing businesses and reaching target audiences. With the rise...